GoldenOur
GoldenOur Tote
GoldenOur Tote
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UPF 50+ Sun Protective Beach Bag
The GoldenOur Tote is a UPF 50+ sun protective tote bag that works as a beach bag, farmers market bag, pool bag, grocery tote, and travel bag.
The UPF 50+ fabric blocks 98% of UV rays, so the bag doubles as sun coverage for your legs, shoulders, or head.
The GoldenOur Tote goes to the beach, the farmers market, the pool, the grocery store, and on your next adventure. This is your beach bag and year-round tote.
But here's what makes it a GoldenOur: it's UPF 50+ certified fabric, which means this tote isn't just carrying your towels, sunscreen and produce, it's actively protecting you from the sun. Drape it over your legs at the beach. Throw it over your head when you forgot your hat (we've all been there).
What is UPF 50+ fabric?
UPF stands for Ultraviolet Protection Factor. UPF 50+ fabric blocks 98% of UV rays, similar to how SPF works for sunscreen but built into the fabric itself.
Why you need a UPF 50+ beach tote:
- Doubles as sun protection: drape over legs, shoulders, or head when you need extra coverage
- Multi-use: works as a beach bag, farmers market tote, pool bag, grocery bag, and travel bag
- Fits everything: towels, produce, a stray child's shoe, your dignity after a long day
- Interior pocket for your phone, sunglasses and keys to happiness
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How to Pack Your GoldenOur Hat
The GoldenOur Sun Hat is made to be as adventurous as you. The sun hat is packable and ideal for travel.
FAQs
What makes a sun hat UPF 50?
A hat earns a UPF 50 rating when it's been tested and proven to block at least 98% of UV radiation — both UVA and UVB rays — from passing through the fabric.
Several factors determine whether a hat achieves that rating:
Fabric construction. Tighter weaves leave less space between fibers, reducing UV penetration. The weight and density of the material matter too — heavier, denser fabric generally performs better than lightweight or sheer weaves.
Fiber type. Not all materials block UV equally. Cotton on its own is a natural, breathable fiber but offers limited inherent UV protection — untreated cotton typically rates around UPF 5–10.
UV-protective finishing. A UV-absorbing coating applied to the fabric significantly enhances its protective performance. This is how many natural-fiber textiles achieve certified UPF ratings without sacrificing the feel and breathability of the original material.
Our hats are made from an organic blend of 80% linen and 20% cotton — chosen for its structure, durability, and wear — and finished with a UV-protective coating that brings them to a certified UPF 50 rating. You get the breathability and texture of linen and cotton with protection that blocks 98% of UV radiation.
What is the difference between UPF and SPF?
SPF (Sun Protection Factor) applies to topical products like sunscreen and it only measures protection against UVB rays.
UPF (Ultraviolet Protection Factor) measures protection against the full UV spectrum, both UVA and UVB. A UPF 50 fabric blocks roughly 98% of UV radiation and, unlike sunscreen, doesn't sweat off or need reapplication.
SPF rates sunscreen. UPF rates fabric. Both block UV — one washes off, one doesn't.
What UPF rating does the GoldenOur Hat have?
The GoldenOur Sun Hat has a UPF 50 rating, meaning it blocks 98% of the sun's UV rays. UPF 50 is a certified "Excellent" protection level by the Skin Cancer Foundation standards.
Is the GoldenOur Hat waterproof?
The hat is water-resistant but not fully waterproof. It's designed for beach days and outdoor wear, not swimming.
Do I still need sunscreen if I wear a UPF 50 hat?
Yes — a UPF hat protects the areas it covers, but you should still apply sunscreen to exposed skin like your face, neck, and arms. It never hurts to double protect your face with SPF as well!
What sizes does the hat come in?
The GoldenOur Hat is offered in 2 sizes: XS/Small and Medium/Large. To measure your hat size, reference the GoldenOur Sun Hat Size Guide.
What is the brim width?
The brim is 16.75 wide x 18 inches long, designed to shade your face, neck, and shoulders.
Join the GoldenOur Hat Waitlist
Become one of the 1st GoldenOur customers and get in line to buy the NEW UPF Sun Hat. Launches June 2026.