The GoldenOur Moment

GoldenOur is named after the joy of golden hour, just before sunset, where the sun’s warmth makes everything and everyone magical. 

GoldenOur is outdoor shower season, beach reads, salty hair, watermelon + s’mores, barefoot Mondays, ice cream walks with Tuck, chasing sunsets.

We created GoldenOur to reinvent the UPF sun hat, designed to protect you from the sun without sacrificing style. Most hats weren't built with true sun protection in mind. The GoldenOur UPF Hat was designed for effortless style with serious sun protection, made for beach days, travel adventures, hiking, golfing, walking, and sunny days spent outdoors.

GoldenOur is more than a hat, a time of day, or a season. GoldenOur is a state of mind.

 What's your GoldenOur?

Made in Portugal. Dreamed up in LA. Designed to take wherever the sun finds you.