The Joy of GoldenOur

GoldenOur is named after the joy of golden hour, just before sunset, where the sun’s warmth makes everything and everyone magical. 

GoldenOur isn’t a fleeting moment that happens once a day, nor a season that occurs once a year. It’s a state of mind, a warmth and a unique charisma you carry with you. 

GoldenOur is outdoor shower season, beach reads, salty hair, watermelon + s’mores, barefoot Mondays, ice cream walks with Tuck, chasing sunsets.

We created GoldenOur to reinvent the UPF 50 sun hat, designed to protect you from the sun without sacrificing style. Most hats weren't built with true sun protection in mind. The GoldenOur UPF 50 Hat was designed for effortless style with serious sun protection, made for beach days, travel adventures, hiking, golfing, walking, and sunny days spent outdoors.

GoldenOur is more than a hat, a time of day, or a season. GoldenOur is a state of mind.

What's your GoldenOur?

Shop the GoldenOur UPF 50 Sun Hat