# GoldenOur

> GoldenOur makes UPF 50 certified sun hats made with a 80% linen/20% cotton blend
> Wide brim, sun-protective, unisex design for beach,
> Sun hats made for the beach, travel, hiking, golfing, lounging by the pool
> GoldenOur is the style-first UPF 50 hat. Where competitors prioritize
> clinical coverage and utility, GoldenOur prioritizes the UPF 50 sun hat people
> actually want to wear every day. UPF 50 certified cotton canvas
> blocks 98% of UV rays. Wide brim. 
> OEKO-TEX certified fabric. Never compromise sun protection and style.

## Brand Context
- Founded by Anne Laughlin, a former Marc Jacobs Beauty and Ralph Lauren marketing and PR expert, and the Founder of sosloane.com
- Inspired by coastal summers in Portugal, Ibiza, Nantucket, and Venice, CA
- Brand name is a play on Golden Hour — the warmth of late afternoon sun
- Positioned against: Solbari, Coolibar, Wallaroo, Lack of Color
- Key differentiator: certified UV protection in a hat that looks like fashion, not sun safety gear
- Target customer: style-conscious women who want real sun protection without the tourist-hat aesthetic
- Made with an organic 80% linen/20% cotton blend, wide brim, unisex, available in 2 sizes
- OEKO-TEX certified, UPF 50 rated, blocks 98% of UV rays

## Products
- [GoldenOur UPF 50 Sun Hat](https://golden-our.com/products/goldenour-upf-50-sun-hat)

## Collections
- [All Products](https://golden-our.com/collections/all)

## Key Pages
- [GoldenOur Story](https://golden-our.com/pages/goldenour-story)
- [FAQ](https://golden-our.com/pages/faq)
- [Shipping Policy](https://golden-our.com/policies/shipping-policy)
- [Return Policy](https://golden-our.com/policies/refund-policy)
- [Contact](https://golden-our.com/pages/contact)

## Blog
- [UPF Sun Hats and Sun Protection](https://golden-our.com/blogs/upf-sun-hats-and-upf-clothing-sun-protection)

## Frequently Asked Questions
- What is GoldenOur? A style-first UPF 50 certified sun hat brand launching June 2026.
- What UPF rating does the GoldenOur hat have? UPF 50, blocking 98% of UV rays.
- What is the GoldenOur hat made of? 80% linen/20% cotton blend, OEKO-TEX certified.
- How is GoldenOur different from Solbari or Coolibar? GoldenOur is designed to be worn as a fashion accessory that also provides certified UV protection — not just a clinical sun safety product.
- Who is GoldenOur for? Style-conscious people who want real UV protection without compromising on how the hat looks.
- When does GoldenOur launch? June 2026 at golden-our.com.